ISLAMABAD: In a major achievement, JS Bank’s Zindigi won Pakistan Technology Excellence Award for fintech banking at the Asian Technology Excellence Awards 2022.
The Asian Technology Excellence Awards aims to recognise exceptional companies that are riding the digital disruption wave and leading the technological revolution and digital transformation journeys in their respective industries.
“Given the tightening monetary policy and increasing policy rates by Pakistan’s Central Bank, Zindigi aims to promote a saving culture by providing its customers with a multitude of avenues to invest and grow their wealth,” Zindigi’s Chief Officer Noman Azhar said.
“Zindigi is all about listening to our customers and providing them not only with the requisite services but also the experience that makes their lives easier. We are truly honoured and humbled at being recognised for this and winning the Pakistan Technology Excellence Award for a Fintech.”
‘First digital banking player’
The application — as a fintech targeting digital banking in Pakistan — has the objective of making life “simple” for its users.
Taking advantage of the country’s youth bulge of 63%, it is the first digital banking player to dedicatedly serve the unmet needs of Gen Z and millennials, as they are privy to unique experiences.
Moreover, Zindigi is the first player in the Pakistani financial services industry to offer a completely personalised experience within the app, letting the user pick and choose widgets of their own preferred services for a customised app experience.
Designed to be the central hub of a user’s life, Zindigi continues to push the boundaries of digital banking solutions with the breadth of its innovative offerings for the young, tech-savvy segment. Only eight months into its operation, it has already garnered the trust of a highly active base.
It is also the pioneer of the translucent debit card in the Pakistani financial services market, providing its users with an aesthetically pleasing and gratifying experience that is also enabled for international transactions. Additionally, users can temporarily block the card, set spending limits, change their pin, and issue virtual cards right from the Zindigi app.
Zindigi also offers wealth management within its product suite, a unique blend not offered by any other financial services provider in the country. Customers can participate in money market funds, income funds, and equity trading digitally as low as Rs100 (less than $0.5) within the app.