In today’s fast-paced world, it has become tedious to watch your favourite cooking shows on TV at a specific time. As a result, it is necessary to provide viewers with a digital show that can be accessed at their convenience.
Fret not, to satisfy their cooking aficionados, Sunridge Foods, Pakistan’s premier staple food company produced a digital baking show that was truly enjoyable to watch. If you still haven’t caught a glimpse of it, let us tell you all about it.
Drum roll please…introducing Pakistan’s first digital baking show, BAKE ME HAPPY, hosted by our very own charming actress Ayesha Omar. Thanks to the host’s pleasantly candid manner and a selection of easy-to-bake recipes that were extremely appetising, the show emanated happiness and joy.
Conceived and produced by Sunridge Foods, and using the art of baking as a platform, the show aimed at invoking happiness in viewers’ lives. In terms of food preferences, the culinary discipline is a rapidly growing genre that isn’t native to the subcontinent. Unlike Europe, baked foods don’t constitute staple meals, but are regarded as an enjoyable experience often shared with families.
Hence, it was truly commendable to witness brands such as Sunridge, stepping up to produce quality content for the highly contested and highly personalised OTT platform. With an unconventional culinary discipline such as baking, Sunridge deserves acclaim for going above and beyond existing media.
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The best part was the peppy opening jingle that grows on the listener and sticks with them. What it conveys beautifully is the essence of the platform; the love of baking and how it transforms into happiness for everyone.
The highly relatable episodes focused on everyday experiences and moods, increasing viewer engagement and association. The show had a premium look and feel with great music and an interesting mix of sweet and savoury recipes.
Ayesha Omar’s passion for food and fitness made her the perfect choice for the show’s face, as her persona radiates happiness and excitement, which is consistent with Sunridge’s vision for the show. Every episode served a new and easy-to-bake recipe to brighten up the day. With nine episodes, the show achieved over a million views on Facebook and YouTube per episode.
Ayesha’s seasoned performance is matched equally well by the consistency of Sunridge Maida. The carefully milled all-purpose flour proves its versatility and reliability across the French, Italian, English, Australian delights prepared in the show.
Whether it’s crunchy biscottis, dense carrot cakes, fudgey brownie pizzas, wholesome quiche, moist pudding, crunchy tarts, or light puffs, Sunridge’s Maida holds the recipes together and enriches them with nutrition and taste.
Watching such high-quality, engaging content by a Pakistani brand was indeed a delight. In addition to promoting a healthy lifestyle, the show resonated with the health-conscious, nutrition-conscious, and hygiene conscious segments of society. The initiative was designed to help Sunridge build a positive image of the country and its craftsmen overseas.
So, what you waiting for? Take advantage of this amazing baking show and cook some delicious recipes for your loved ones. Watch the full episodes here.
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